Apple Music's three-month free trial period has been reduced to one month for new customers. According to the Apple Music website, the change, which was first spotted by MacRumors, affects all levels of Apple's streaming music service.
Since its inception in 2015, Apple Music has offered new customers a free three-month trial. Apple Music starts at $9.99. Stays the same at $5 per month for the Voice plan and $15 per month for the Family plan.
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With the purchase of certain AirPods, Beats, and HomePod devices, new Apple Music subscribers can still get six months of service for free.
Apple Music and Spotify are competing for dominance in subscription music as people migrate to streaming music services. Spotify is still the most popular music platform. It is the most popular streaming service by both listeners and subscribers. Apple Music, on the other hand, has taken advantage of the popularity of the iPhone and other devices to attract new customers.
A request for comment from Apple immediately went unanswered