Modern pink lady vibes.
Hailey Bieber is trading in her signature expensive brunette hair shade for a spring-ready pastel pink bob—which also matched her rosy glam.
Hailey graced the cover of Allure's May cover with a vibrant, wet-looking, wavy short 'do that hit the middle of her neck. Her subtle eyeshadow and lip color reflected the hue, and a silver beaded, see-through jumpsuit coordinated with the blush hue as well.
Not to worry, though, the dyed bob isn't permanent — later in the shoot, Hailey is back to her go-to shade and length. In one image, the model's lightly wavy hair was adorned with rhinestones, while in another photo, it was crimped and pulled back into a chignon bun. She accompanied that look with a gold mesh dress embellished with purple floral appliqués over a teal bra.
Bieber is promoting his upcoming beauty line, Road, which is set to launch this summer. During the interview, he shared his concerns about launching another celebrity brand. “I think as a team, we are going to know that people are tired of seeing brand after brand of different people and faces and celebrities,” she said. "I definitely had my fears, of course, because the market is so busy and so saturated. And I definitely have to believe in myself and our brand that it's going to be something really fresh and different." .."
But the soon-to-be business owner is very committed to her brand. She also took an online dermatology course to learn more about skincare. "I think [taking the course] was something I honestly wanted to do for myself," she said. "It just wasn't for me to be able to seem smart or know what I was talking about. I was really interested."