The Obamas' media company Higher Ground has signed a multi-year deal with Amazon Inc-owned Audible to produce original audio content, after ending its three-year tenure with Spotify.
The terms of the agreement announced on Tuesday were not disclosed. The deal gives Audible the first to see new content before it reaches others in the industry.
Higher Ground signed its first podcast deal with Spotify in 2019 and produced shows like "The Michelle Obama Podcast" and "Born in the USA", a series of talks between former US President Barack Obama and musician Bruce Springsteen .
But the Swedish audio-streaming platform refused to renew its deal with Higher Ground, prompting Obama to look for new partners, Bloomberg News reported.
The report said that Higher Ground was then in talks with other distributors about a deal worth tens of millions of dollars, one of the most lucrative in the podcasting business.